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Alunav2

Aluna is a visual brand identity for a buying, trading, and selling app that specializes in technology/arts, instruments, sports gear, and textbooks. The company focuses on catering towards college students. Aluna has a physical store space for college students to buy, trade, and sell, as well as relax.

Aluna was founded in 1997, by a group of college students that thought of an amazing idea to buy, trade, and sell their old school textbooks. They started off as a club within their university’s campus bookstore, but as times have changed, Aluna successfully adapted to and took advantage of the use of modern technology by transitioning their company into an app that takes 5% of transaction fees. Along with that, we thought it would be a great idea to branch out our categories outside of textbooks, in order to include all types of students. With that being said, we’d love to introduce you to our new categories: technology, arts, sports, and music.

TYPEFACE CHOICES

Basiliea

Europa Light

CREDIT

Original store interior:

Face of IG influencer ad: @myviewinheels